Trey Ferro, a Gen Z founder and CEO of Spot Pet Insurance, dives into the complexities of marketing pet insurance. He emphasizes the power of personalization and A-B testing in crafting effective marketing strategies. Trey discusses how transparency and education are vital in appealing to young pet owners who may be new to insurance. He also highlights the importance of a strong call-to-action and navigating social media feedback for business growth. If you're interested in innovative marketing tactics, especially for niche products, this conversation is packed with insights!