069: Laura Roeder - Building the Best Brand in Your Niche

In this episode I talk to Laura Roeder. Laura and I have been friends for a long time. I’ve learned so much from her, and it’s great to have her on the podcast.

Laura started an online community and a course called Creating Fame. She’s done a bunch of stuff in the internet space. She’s one of the people who’s been doing it since the early days.

She got into software with a company called MeetEdgar, which is a social media scheduling service, and grew it into a successful company before selling it. She recently started another company called Paperbell. Paperbell is the all-in-one software that solves all the problems of running a coaching and consulting business.

There’s so much to learn from Laura. I love her direct, blunt style. She’s given me great advice over the years, and you get to tune in as we jump on a call, hit record, and start catching up.

In this episode, you’ll learn:

• Benefits of choosing a narrow niche for your business
• Common branding mistakes to avoid when starting out
• Laura’s advice for writing great copy
• Tradeoffs between hiring freelancers and employees

Links & Resources

• Mama Gena
• MeetEdgar

Laura Roeder’s Links

• Laura’s website
• Follow Laura on Twitter
• Laura is on Instagram
• Paperbell
• Follow Paperbell on Twitter
• Paperbell is on Instagram
• Follow Paperbell on Facebook
• Check out Paperbell on Pinterest