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069: Laura Roeder - Building the Best Brand in Your Niche
Nathan Barry Archive
Writing to a Single Person
"I think often people, you just make your little customer a persona, and your like, oh, it's singing sally. Don't write to singing sally," says author of the book "Weverthe help my my book designing web applications." The company processed in two million payments last year - more than any other coach-led coaching tool on the market. 'That is too good not to use in our market ang, like we have to use tat n our marketing somewhere,' she adds.
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