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Vital Signs with Jacob Effron and Nikhil Krishnan
Ep 34: Pomelo Care CEO Marta Bralic Kerns on Improving Maternity Care & How to Sell to Payers
Nov 14, 2023
Marta Bralic Kerns, Founder and CEO of Pomelo Care, discusses payer contracting, career advice for startups, and the pressing issue of maternity care in the US. They also talk about the challenges faced by OB practices, different types of practitioners in maternity care, and the importance of building an EHR as part of a business strategy.
55:26
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Quick takeaways
- Access to care in maternal and newborn health is significantly worse in the US due to lack of OBGYN capacity and closure of OB practices and rural hospitals.
- High rates of comorbid conditions in the US directly impact pregnancy outcomes, indicating insufficient primary care and health insurance coverage for vulnerable populations.
Deep dives
Access to care is a major issue in maternal and newborn health outcomes
Access to care before pregnancy, during pregnancy, and in the postpartum period is significantly worse in the US compared to other developed countries. Over a third of US counties lack sufficient OBGYN capacity, leading to long travel distances for care. The closure of OB practices and rural hospitals exacerbates this issue. The lack of access to care contributes to the rising rates of maternal morbidity and mortality, particularly in the postpartum period where more than half of the pregnancy-related deaths occur.
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