Vital Signs with Jacob Effron and Nikhil Krishnan Ep 34: Pomelo Care CEO Marta Bralic Kerns on Improving Maternity Care & How to Sell to Payers
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Nov 14, 2023 Marta Bralic Kerns, Founder and CEO of Pomelo Care, discusses payer contracting, career advice for startups, and the pressing issue of maternity care in the US. They also talk about the challenges faced by OB practices, different types of practitioners in maternity care, and the importance of building an EHR as part of a business strategy.
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US Maternal Healthcare Crisis
- The US has worse maternal outcomes than other developed countries due to lack of access to care and a sicker population.
- Over a third of US counties are maternal health deserts, and postpartum care is severely lacking.
Care Coordination and Doula Support
- Pomelo Care coordinates with existing OBGYNs or refers patients to high-quality OBGYNs if needed.
- They offer virtual doula support during birth and prepare patients for their hospital experience.
Multi-Channel Patient Acquisition
- To acquire patients, leverage multiple channels and AB test messaging.
- Direct outreach through payers, referrals from OBGYNs and case managers are key.