Marta Bralic Kerns, Founder and CEO of Pomelo Care, discusses payer contracting, career advice for startups, and the pressing issue of maternity care in the US. They also talk about the challenges faced by OB practices, different types of practitioners in maternity care, and the importance of building an EHR as part of a business strategy.

Marta Bralic Kerns, founder and CEO of Pomelo Care, shares insights on navigating the Medicaid landscape. She discusses how her venture addresses the innovators' dilemma while partnering with managed care plans. Highlighting strategies to improve maternal care, Marta emphasizes tailored care plans for Medicaid recipients. The conversation also touches on the fragmented nature of Medicaid regulations and the need for precise data collection. Additionally, the guests advocate for innovation in Medicaid programs to enhance healthcare delivery and support pregnant women.