Day One FM A Definitive Answer to “Should My Brand Be On Substack?”
Sep 23, 2025
Christina Loff, Head of Lifestyle at Substack and author of The Dry Down Diaries, shares insights on recruiting writers and brand partnerships. She emphasizes the freedom from algorithms on Substack and the importance of authentic, founder-led brand stories. Christina discusses how brands like Rare Beauty leverage the platform for unique content and events, including during Fashion Week. She also highlights the growing interest from younger creators, particularly from TikTok, and addresses creator burnout by offering resources and support.
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Platform Evolved Beyond Newsletters
- Substack evolved from pure paid newsletters to a multimedia home supporting podcasts, video, live shows, and community chat.
- Christina Loff says this shift lets creators of all types use Substack beyond just longform writing.
A Home For Long, Niche Conversations
- Substack recreates a space for long, niche conversations that social platforms compressed or lost.
- Christina Loff compares it to a Tumblr-like revival where people crave authentic, deep engagement.
Target Social Creators And Bloggers
- Recruit writers from social platforms and bloggers because they already have audience instincts and need more space.
- Pitch Substack as a place to monetize directly, own the list, and avoid algorithmic uncertainty.
