Christina Loff

Christina Loff, Head of Lifestyle at Substack and author of The Dry Down Diaries, shares insights on recruiting writers and brand partnerships. She emphasizes the freedom from algorithms on Substack and the importance of authentic, founder-led brand stories. Christina discusses how brands like Rare Beauty leverage the platform for unique content and events, including during Fashion Week. She also highlights the growing interest from younger creators, particularly from TikTok, and addresses creator burnout by offering resources and support.