Sports Media Watch Podcast
State of the NBA: Ratings, rights deals and media coverage
Feb 29, 2024
Exploring NBA activism, viewership, and backlash, the podcast discusses the league's efforts to maintain viewership through tournaments and star players. It also delves into the NBA's negotiations for increased rights deals and broadcast partnerships, analyzing the shift to streaming platforms and the impact of LeBron James on the league.
47:22
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Quick takeaways
- Potential impact of LeBron James' departure on NBA dynamics and media coverage.
- Critical analysis of ESPN's negative portrayal of the NBA and its players.
Deep dives
Analysis of the NBA's Current Media Rights Negotiations
The podcast delves into the imminent negotiations between the NBA and its current media partners, ESPN and TNT, as they approach a new media rights agreement. The discussion highlights the league's stability, albeit not reaching its past peak, emphasizing the importance of the upcoming negotiations for the NBA's future television coverage. It explores the potential involvement of new partners like Amazon and the significance of broadcast vs. cable components in the agreements.
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