State of the NBA: Ratings, rights deals and media coverage
Sports Media Watch Podcast
NBA's Strategies and Viewership Challenges
Exploring the NBA's initiatives to maintain viewership through tournaments and star players like LeBron James, the chapter reflects on the league's efforts amidst changing viewing habits. It touches on the successes and challenges faced by the NBA in attracting audiences, predicting playoff viewership, and negotiating broadcast partnerships with media giants like ESPN and Turner.
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