State of the NBA: Ratings, rights deals and media coverage
Sports Media Watch Podcast
Evolving Landscape of NBA Broadcasting Rights
Exploring the shift to streaming platforms in NBA broadcasting, the chapter contrasts past and current approaches by major networks like ESPN. The discussion criticizes negative media coverage of the NBA and calls for a more celebratory tone to improve audience engagement. Issues such as player entitlement, controversies, and leadership are analyzed in relation to shaping perceptions of the league.
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