Stanford GSB: View From The Top

S5E7: Dara Treseder, MBA '14: "If You Stand For Everything, You Stand For Nothing."

Jun 6, 2022

Dara Treseder, Peloton's head of marketing, talks about the importance of brand purpose and clear values. They discuss the challenges and opportunities of social media for brands. They also share their journey of identity and emphasize the importance of authenticity and representation.

01:01:07

Episode guests

Dara Treseder

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Clarity on purpose and core values is essential for brands to stand out in a crowded market.

Being authentic and staying true to one's personal values is crucial for success in the professional world.

Having a strong support network and mentors can greatly contribute to one's career growth and development.

Deep dives

Dara Truseda's Journey as a Black Woman in Business

Dara Truseda, Senior Vice President and Global Head of Marketing, Communications and Membership at Peloton, discusses her career as a black woman in business and the challenges she faces

Introduction

2min

Ambition, Humility, and Representation

2min

From Investment Banking to Marketing: A Serendipitous Journey

2min

Knowing When to Stay and When to Leave

4min

The Role of a CMO in a Volatile Business Environment

2min

Navigating Social Media: Challenges and Opportunities for Brands

21min

Navigating Identity and Embracing Authenticity

26min

Closing Lightning Round and Hope for the Future

3min

"If you talk about and comment on everything, your voice becomes background noise ... It's important [for brands] to be clear what matters most to us and why. What's our purpose? Why do we exist?"

In this episode of View From The Top, the podcast, Dara Treseder, MBA '14, Peloton's global head of marketing, communications, and membership discusses how she found her purpose as a leader and why the journey to success is not linear. "Remember no matter how high you are, be humble. No matter how low you are, be hopeful," she says.

This podcast is drawn from Stanford GSB's speaker series in which prominent leaders from around the world join MBA students for a conversation on effective leadership, core values, and lessons learned throughout their career.

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