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Stanford GSB: View From The Top
S5E7: Dara Treseder, MBA '14: "If You Stand For Everything, You Stand For Nothing."
Jun 6, 2022
Dara Treseder, Peloton's head of marketing, talks about the importance of brand purpose and clear values. They discuss the challenges and opportunities of social media for brands. They also share their journey of identity and emphasize the importance of authenticity and representation.
01:01:07
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Quick takeaways
- Clarity on purpose and core values is essential for brands to stand out in a crowded market.
- Being authentic and staying true to one's personal values is crucial for success in the professional world.
Deep dives
Dara Truseda's Journey as a Black Woman in Business
Dara Truseda, Senior Vice President and Global Head of Marketing, Communications and Membership at Peloton, discusses her career as a black woman in business and the challenges she faces
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Listen to the best highlights from the podcasts you love and dive into the full episode