Stanford GSB: View From The Top

S5E7: Dara Treseder, MBA '14: "If You Stand For Everything, You Stand For Nothing."

Jun 6, 2022
Dara Treseder, Peloton's head of marketing, talks about the importance of brand purpose and clear values. They discuss the challenges and opportunities of social media for brands. They also share their journey of identity and emphasize the importance of authenticity and representation.
Ask episode
Chapters
Transcript
Episode notes