

S5E7: Dara Treseder, MBA '14: "If You Stand For Everything, You Stand For Nothing."
Jun 6, 2022
Dara Treseder, Peloton's head of marketing, talks about the importance of brand purpose and clear values. They discuss the challenges and opportunities of social media for brands. They also share their journey of identity and emphasize the importance of authenticity and representation.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Ambition, Humility, and Representation
01:45 • 2min
From Investment Banking to Marketing: A Serendipitous Journey
04:06 • 2min
Knowing When to Stay and When to Leave
06:35 • 4min
The Role of a CMO in a Volatile Business Environment
10:11 • 2min
Navigating Social Media: Challenges and Opportunities for Brands
11:41 • 21min
Navigating Identity and Embracing Authenticity
32:48 • 26min
Closing Lightning Round and Hope for the Future
58:22 • 3min