S5E7: Dara Treseder, MBA '14: "If You Stand For Everything, You Stand For Nothing."
Stanford GSB: View From The Top
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Navigating Social Media: Challenges and Opportunities for Brands
In this chapter, they discuss the challenges and opportunities that social media has created for brands, especially in terms of being in conversation with their potential buyers and being active on platforms like Twitter. They emphasize the importance of brands being clear on their values and what they stand for, while also cautioning against being a voice on every issue, as it can become background noise. They advocate for being purpose-led rather than cause-led and explain that a brand should take action before speaking on certain issues. They also mention the significance of addressing internal matters before discussing them externally, as not doing so can backfire on the brand.
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