S5E7: Dara Treseder, MBA '14: "If You Stand For Everything, You Stand For Nothing."
Stanford GSB: View From The Top
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The Role of a CMO in a Volatile Business Environment
This chapter explores the importance of the marketing team and CMO in the volatile business environment, including their responsibilities in product marketing, demand generation, creative insights, and internal and external communications. It also emphasizes the significance of engaging and nurturing members to become advocates.
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