Dara Treseder

Listen again. As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. But her mother encouraged her to dream big and to follow her ambition if it would lead her to contentment. For Treseder, that meant moving across the world to attend both Harvard and Stanford, and chasing a deeply-held desire to make a positive impact on the world. Her career in marketing began with stints at Apple and Goldman Sachs, then, in 2020, she became SVP, Head of Global Marketing and Communications at Peloton. Today, she is one of the most influential marketing leaders of her generation. Originally released Oct, 2021.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dara Treseder, CMO of Autodesk, shares her journey from self-investment to success in the C-Suite. She discusses the art and science of marketing, avoiding attachment to ideas, and campaigns at the Oscars. The conversation delves into her life from Nigeria to the US, expressing gratitude, and Apple's 'Mother Nature' ad.

Dara Treseder, Peloton's head of marketing, talks about the importance of brand purpose and clear values. They discuss the challenges and opportunities of social media for brands. They also share their journey of identity and emphasize the importance of authenticity and representation.