Ep 049: YouTube Strategy for Churches, with Sallie Guillory

Karl Vaters interviews Sallie Guillory, the author of YouTube Strategy for Churches: A practical guide for your church to reach more people through YouTube.

Karl and Sallie talk about some extremely practical ideas to use the world’s biggest video platform and second largest search engine to help people find your content, including:

• How to get more mileage out of the content you’re already creating
• Creating videos that answer the questions people are actually asking
• How to create short videos from longer presentations
• Why simple and helpful is more important than having high production values

And more.

Links:

YouTube Strategy for Churches: A practical guide for your church to reach more people through YouTube

Canva.com

Adobe express

Sean Cannell on YouTube https://www.youtube.com/@seanTHiNKs

Bonus chat

6 Tips to Write Better Titles for Your Church’s YouTube Videos

In this bonus content, Karl talks with Sallie Guillory about some very simple, practical ways to get your titles seen through the clutter of YouTube, including:

• How many words to use in your title
• Using keywords correctly
• The value of using question, numbers, and lists in the title

And more

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