Ep 049: YouTube Strategy for Churches, with Sallie Guillory
The Church Lobby
How to Stand Out in a Massive Marketplace
In the web 2.0 world, there's way too much content for churches to stand out from their peers in a marketplace with more ideas than has ever been available anywhere. "It's easy to put our stuff on there, but it's really hard to get noticed," says Carl Safina of Christian radio station COVID. He offers some practical tools that small church pastors can use if they don't have tech teams or heft of a saddleback.
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