Ep 049: YouTube Strategy for Churches, with Sallie Guillory
The Church Lobby
00:00
Five Takeaways From YouTube
Carl Vaters: Short is better than long. People will stick around for longer sermons when they're physically in the room, but not online. We need to think about what people are looking for online and how they consume content online. What's helpful doesn't need a high production value. And finally, we need to answer the questions that people are literally asking us.
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