Gym Business - Business for Unicorns Podcast
Episode 420: Stop Wasting Time and Money on Marketing That Doesn’t Work with Ben Pickard
Mar 7, 2025
Ben Pickard, a seasoned gym owner, shares his expertise on effective marketing strategies for fitness businesses. He emphasizes the critical importance of testing and tracking results to avoid wasting time and money. From the success of 'Bring a Friend Week' to harnessing the power of data tracking, Ben illustrates how flexible marketing approaches lead to sustainable growth. He advocates for continuous experimentation in training programs, ensuring they meet client needs while driving engagement and innovation.
22:43
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Quick takeaways
- Effective marketing for gym owners requires ongoing assessment and adaptation to ensure optimal resource allocation and success.
- A data-driven approach in tracking marketing initiatives enables gym owners to identify effective strategies and avoid wasted efforts.
Deep dives
Maximizing Marketing Efficiency
Determining effective marketing strategies is crucial for gym owners who have limited time and financial resources. The process involves a method of educated trial and error, similar to fishing, where various marketing strategies are tried and adjusted based on their outcomes. Gym owners must recognize that what works for one business may not work for another due to different target markets and unique business strengths. This ongoing process of assessment ensures that resources are allocated effectively, ultimately leading to more successful marketing campaigns.
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