Gym Business - Business for Unicorns Podcast Episode 420: Stop Wasting Time and Money on Marketing That Doesn’t Work with Ben Pickard
Mar 7, 2025
Ben Pickard, a seasoned gym owner, shares his expertise on effective marketing strategies for fitness businesses. He emphasizes the critical importance of testing and tracking results to avoid wasting time and money. From the success of 'Bring a Friend Week' to harnessing the power of data tracking, Ben illustrates how flexible marketing approaches lead to sustainable growth. He advocates for continuous experimentation in training programs, ensuring they meet client needs while driving engagement and innovation.
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Track Marketing Efforts
- Track marketing efforts like a science experiment, noting inputs and outputs.
- Test different strategies and keep track of both effort and results.
No Silver Bullet
- There's no one-size-fits-all marketing solution; what works for one gym may not work for another.
- Factors like target audience, budget, market, and competition influence success.
Data-Driven Decisions
- Track both the resources invested (time, energy, money) and the return on investment (ROI).
- Avoid relying on feelings and prioritize data-driven decisions.