Episode 420: Stop Wasting Time and Money on Marketing That Doesn’t Work with Ben Pickard
Gym Business - Business for Unicorns Podcast
Revamping Marketing with Referral Events
This chapter highlights the successful execution of 'Bring a Friend Week' as a referral event that initially faced skepticism but turned into a valuable marketing strategy. It emphasizes the need for continuous adaptation, tracking results, and performing after-action reviews to enhance business effectiveness and innovation.
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