Episode 420: Stop Wasting Time and Money on Marketing That Doesn’t Work with Ben Pickard
Gym Business - Business for Unicorns Podcast
Maximizing Marketing Efficiency Through Data Tracking
This chapter highlights the critical role of tracking marketing campaigns and expenditures for gyms to evaluate lead generation. It emphasizes the need for ongoing analysis of various strategies, including direct mail and social media, to understand their return on investment effectively.
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