How to Be Awesome at Your Job 1063: Getting Meetings with Unreachable People with Stu Heinecke
10 snips
Jun 2, 2025 Stu Heinecke, a Wall Street Journal cartoonist and innovative marketer, shares his creative strategies for reaching influential figures. He reveals his secret to a 100% response rate and discusses how personalized outreach, including unique gifts and storytelling, can capture attention. With anecdotes about audacious campaigns—like a singer-songwriter delivering a demo via helicopter—Heinecke emphasizes the importance of human creativity over AI in networking. He encourages listeners to take calculated risks to stand out in their outreach efforts.
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Cartoon Campaign With 100% Response
- Stu Heinecke created a personalized cartoon direct mail campaign to 24 publishing VPs with a $100 budget.
- The campaign achieved 100% response and meeting rates, launching his career instantly.
Pigeon Delivery Wins CEO Meeting
- A sales rep sent a pigeon with a message to a famously unreachable CEO to secure a meeting.
- The CEO responded, leading to a $250,000 deal.
Helicopter Landing Grabs Attention
- Chris Christopherson landed a helicopter on Johnny Cash's lawn to get his attention and share a demo tape.
- This audacious act led to a collaboration and boosted Christopherson's music career.
