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1063: Getting Meetings with Unreachable People with Stu Heinecke

How to Be Awesome at Your Job

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Creative Outreach Strategies

This chapter explores innovative methods for securing meetings with influential figures, highlighting the speaker's successful direct mail campaign using personalized cartoons. It showcases several entertaining anecdotes, including a daring singer-songwriter who landed a helicopter to deliver a demo tape. The discussion emphasizes the importance of creativity and audacity in capturing the attention of hard-to-reach individuals in various industries.

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