

US election: Do celebrity endorsements work?
Sep 18, 2024
Ana Faguy, a BBC reporter from the Washington Bureau, and Ashley Spillane, a former president of Rock the Vote, dive into the influence of celebrity endorsements on U.S. elections. They discuss whether stars like Taylor Swift and Elon Musk can sway voters, especially the youth. From the dynamics of social media to the historical impact of celebrity appeal, the conversation reveals how endorsements can energize campaigns but also carry risks. They explore the fine line between engaging fans and alienating diverse audiences in the political arena.
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