The Impact of Celebrity Endorsements on Voter Engagement

Can Taylor Swift and Elon Musk swing the vote for Harris or Trump? From Billie Eilish to Oprah, Hulk Hogan to Kid Rock, the rich and famous are lining up behind the 2024 presidential candidates. But will Americans vote the way their favourite celebrities tell them too? Or is it all just window dressing for the presidential campaigns?

In this episode Caitríona Perry speaks to reporter Ana Faguy from the BBC’s Washington Bureau and Ashley Spillane, a former president of Rock the Vote, who has written a report for Harvard University about celebrities’ impact on democratic participation.

Producers: Peter Goffin, Eleanor Sly and Keiligh Baker.

Sound Engineer: Ricardo McCarthy.

Assistant Editor: Sergi Forcada Freixas.

Senior News Editor: Richard Fenton-Smith.