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12min chapter
US election: Do celebrity endorsements work?
The Global Story
The Power of Celebrity in Politics
This chapter examines the significant role of celebrity endorsements in political campaigns, with a special focus on Taylor Swift's potential support for Kamala Harris. It highlights how celebrities can mobilize younger voters and influence public opinion while discussing historical and contemporary examples of successful endorsements. The conversation also addresses the challenges presented by misinformation and the dynamics of social media in shaping voter engagement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode