US election: Do celebrity endorsements work?
The Global Story
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The Power of Celebrity in Politics
This chapter examines the significant role of celebrity endorsements in political campaigns, with a special focus on Taylor Swift's potential support for Kamala Harris. It highlights how celebrities can mobilize younger voters and influence public opinion while discussing historical and contemporary examples of successful endorsements. The conversation also addresses the challenges presented by misinformation and the dynamics of social media in shaping voter engagement.
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