How to Win podcast with Peep Laja

Expanding internationally into market openings with Kameleoon's Jean-René Boidron

Apr 19, 2022

30:38

Creator website

Highlights

AI Chapters

Episode notes

Product Difference Is Not Enough to Win the Market

02:15

What Is Your Competitive Advantage?

02:32

Sagonobal - Growth Advice for Sas Founders

03:00

Introduction

2min

We Didn't Start Over in Our Domestic Market

3min

Strategy Is Defining the Customer Needs of the Market

3min

Macdonald's Local Strategy

2min

Do You See Growth Accelerating for a Simple Reason?

4min

The Three Peelers of the Success of Any Company

2min

What Is Your Competitive Advantage?

3min

Product Difference Is Not Enough to Win the Market

2min

Do You See Product and Engineering as Long Term Competitive Advantage?

2min

10.

Sagonobal - Growth Advice for Sas Founders

3min

11.

Venture Capitalists Don't Want to Build a Start Up

3min

12.

The Three Peers of the Success of Any Company

2min

Key Points:

Jean-René explains how Kameleoon got its start (01:07)
How Kameleoon got an advantage by establishing itself outside of the dominant North American market (02:40)
My thoughts on finding market openings and targeting a specific set of customers (05:34)
Why Kameleoon keeps its core strategy the same globally, which some localized differences (07:00)
I explain the advantages of being more local with a quote from Prof. Richard Lynch (09:06)
Jean-René explains the market verticals Kameleoon is focused on (13:22)
Why word of mouth is a pillar of Kameleoon's marketing strategy (15:27)
I explain why building mental availability is essential to generating more word of mouth (16:42)
Why Kameleoon prefers to go "slow in the right direction" over "fast in the wrong one" (18:04)
My thoughts on why product differentiation is important, but not enough to win you the game, with a quote from Gong's Chris Orlob (19:16)
Jean-René explains why smaller markets don't see as much commoditization as large ones (21:43)
Why Kameleoon was hesitant to rely on lots of VC funding in the early days (24:46)
My thoughts on the challenges of over-funding startups with a quote from Jason Calacanis (26:23)
Wrap up (28:57)

Mentioned:

Jean-René Boidron LinkedIn

Jean-René Boidron Twitter

Prof. Richard Lynch Website

Gong

Chris Orlob LinkedIn