Do You See Product and Engineering as Long Term Competitive Advantage?

In the long run, everything gets commoditised, and you need to win on brand. On a large market, i mean, in terms of size being over ten billions, if it's over ten billion dollars, then you'll get big payers. But the experimentation market is not a ten billion dollar market. You know, be talking about two or three billion across the globe. And in these markets, you get in specialist and this is why i'm saying that you not go to win only by marketing.

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