Strategy Is Defining the Customer Needs of the Market

Camilion found openings in the market, first in europe, where there were fewer competitors. Where they observed an undeserved segment of the market. It's very hard to defend against the giants of the industry by offering arm's length products to the exact same customers. A pathway to wi is to understand the needs of specific segments of ther markets and deliver a well targeted, well co ordinated products and services to each segment.

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