In this conversation, Donald Miller, author and founder of Storyline, alongside Tom Ziegler, shares insights on harnessing storytelling for business success. They discuss the importance of entering customers' stories and positioning brands as guides rather than heroes. Donald breaks down his framework for crafting compelling business messages and emphasizes the power of clear communication and empathy. With engaging examples, they highlight how effective storytelling can significantly enhance a brand's impact and customer connection.
01:12:16
forum Ask episode
web_stories AI Snips
view_agenda Chapters
menu_book Books
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Don Miller's Impact
Kevin Miller gifted many copies of "A Million Miles in a Thousand Years".
He and his family also attended StoryBrand workshops.
insights INSIGHT
From Memoirs to Marketing
Donald Miller transitioned from writing memoirs to business storytelling.
This shift was driven by a need for new material and the success of his marketing framework.
question_answer ANECDOTE
StoryBrand's Big Clients
Donald Miller's StoryBrand framework attracted major clients like Procter & Gamble, Ford, and the White House.
This success led him to shift his focus from his conference company to helping other businesses clarify their message.
Get the Snipd Podcast app to discover more snips from this episode
In 'Blue Like Jazz,' Donald Miller shares his journey of faith and spirituality in a unique and relatable way. The book is a collection of essays that reflect on various aspects of Christian life, from the author's experiences with church and community to his thoughts on God, faith, and the human condition. Miller's writing is characterized by its honesty, humor, and a willingness to challenge traditional religious narratives.
Million Miles in a Thousand Years
Donald Miller
In this book, Donald Miller recounts his journey of transforming his life into a better story after his successful memoir 'Blue Like Jazz' was being adapted into a movie. Miller reflects on the elements of storytelling and how they can be applied to real life, leading him to engage in various challenging activities such as hiking the Inca Trail, biking across America, and forming meaningful relationships. The book challenges readers to reconsider their life goals and strive for a more purposeful and meaningful narrative[2][3][4].
Building A StoryBrand
Clarify Your Message So Customers Will Listen
Donald Miller
In this book, Donald Miller presents the StoryBrand Framework, a proven system to help businesses effectively communicate with their customers. The framework is based on the seven universal elements of powerful stories, which include identifying the customer's desires, problems, and the role of the guide who provides a plan and calls to action. Miller emphasizes the importance of simplifying brand messages, creating clear and compelling marketing materials, and positioning the brand as a guide rather than a hero. This approach has helped numerous businesses, from small startups to large corporations, to significantly improve their customer engagement and revenue.
Everyone lives in their own story. They are a character in their story. If you want to offer them something, a product, a service, a message, your influence, a helping hand…whatever, you want to enter their story. The master of this is Donald Miller. I first met Don through his spiritually based memoirs. Don was a writer. An artist. Over time he sold zillions of books to people like me and along the way learned how to translate his gift of storywriting to the world of business. He started a company called Storyline and I attended his very first conference in Portland, OR with my Dad, brother, and uncle. Following is a conversation I had when Don had just released his book, Building a StoryBrand: Clarify Your Message So Customers Will Listen. In it he flips our perspective of how to promote what we have to offer to the public. It’s not about our product or service, it is about the customer. Don takes us through the structure of a good storyline and how we can, and must apply it to our offerings in this format; “A CHARACTER who wants something encounters a PROBLEM before they can get it. At the peak of their despair, a GUIDE steps into their lives, gives them a PLAN, and CALLS THEM TO ACTION. That action helps them avoid FAILURE and ends in SUCCESS.” You can find Don at storybrand.com
Sign up for a $1/month trial period at shopify.com/kevin
Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial
The Kevin Miller Podcast 
