Tom Ziegler

In this conversation, Donald Miller, author and founder of Storyline, alongside Tom Ziegler, shares insights on harnessing storytelling for business success. They discuss the importance of entering customers' stories and positioning brands as guides rather than heroes. Donald breaks down his framework for crafting compelling business messages and emphasizes the power of clear communication and empathy. With engaging examples, they highlight how effective storytelling can significantly enhance a brand's impact and customer connection.