Modern Day Marketers #9: WTF is Frictionless Content?

Brett gives Jonathan a chance to rant about frictionless content. Bad outdated marketing focused on finding as many leads as possible, without considering the customer experience, resulting in bad leads and a bad taste in everyone’s mouth. The Juice is on a mission to change B2B marketing for the better, providing frictionless content and encouraging others to do the same. 

0:00 Intro 
1:18 Conversation with Jonathan 
4:40 Frictionless content 
6:55 Nobody wants to be a lead 
8:40 Pressure from bosses 
11:08 Trash leads 
13:04 Customer experience 
14:30 Measure by revenue 
17:00 Attribution tracking 
20:00 Vulnerability, long-term mindset 
24:14 Outro 

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