Modern Day Marketers #9: WTF is Frictionless Content?
The Content Cocktail Hour
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What's Frictionless Content?
"What we want to do is just make the content easy and accessible, and just get eyeballs on it," he says. "There's nothing else in media where you put people through this rigor of filling out a form." He adds that nobody wants to be a lead - so let your content educate them to become a buyer.
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