Modern Day Marketers #9: WTF is Frictionless Content?
The Content Cocktail Hour
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The New Way Is Making Yourself a Little Vulnerable
Jonathan: I think with the old way and having everything measured tracked, you could see those numbers coming in. The new way is maybe like embracing a little vulnerability to create quality content. Jconzo used to write content that then he'd share with his marking team, and they'd put it behind a form. He felt that was almost insult to his writing,. But now i'm like it. Seems like you don't think what i have produced from a content perspective, from a writing perspective, is good enough on its own. That's a problem than needs addressing.
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