TED Talks Daily What if you could talk to your favorite character in a movie? | Christoph Lassner
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Oct 28, 2025 
Christoph Lassner, an AI engineer and co-founder of World Labs, explores the future of interactive storytelling. He envisions movies where characters engage with viewers for real-time choices, transforming passive watching into co-creation. Lassner discusses how generative AI allows for dynamic narratives tailored to individual experiences, creating improv-like adventures. He also highlights the need for creators to adapt their skills and the economic shifts this new model could entail, paving the way for a revolutionary storytelling landscape.
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Generative Media Lets Viewers Co-Create
- Content 3.0 means generative AI creates media that viewers actively shape in real time.
- This transforms viewers from passive consumers into co-creators of narratives.
Traditional Media Requires Mass Appeal
- Content 1.0 is professional, made once by teams to reach mass audiences at high fixed cost.
- Its economics demand broad appeal and large scale to justify production expenses.
Social Platforms Made Content Personal
- Content 2.0 is personal and user-driven, enabled by cheap recording devices and social platforms.
- It produces massive volumes of niche, viral content created by billions of people.