What New Storytelling Possibilities Emerge?

Imagine watching a movie where the main character turns, looks right at you and asks what to do next. That's the future of entertainment that AI engineer Christoph Lassner envisions, featuring interactive, AI-powered stories that you don’t just watch but also help create. He unpacks what this could mean for storytelling, imagining a world in which creators use generative AI to set the scene — and then let viewers take control of the rest.

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