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Christoph Lassner
AI engineer and co-founder of World Labs who presented at TED AI about "Content 3.0" — generative, interactive storytelling where viewers co-create narratives with models.
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Oct 28, 2025
• 15min
What if you could talk to your favorite character in a movie? | Christoph Lassner
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Christoph Lassner, an AI engineer and co-founder of World Labs, explores the future of interactive storytelling. He envisions movies where characters engage with viewers for real-time choices, transforming passive watching into co-creation. Lassner discusses how generative AI allows for dynamic narratives tailored to individual experiences, creating improv-like adventures. He also highlights the need for creators to adapt their skills and the economic shifts this new model could entail, paving the way for a revolutionary storytelling landscape.
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