Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead

In this book, Cal Newport challenges the conventional wisdom that following one's passion is the key to career happiness. Instead, he argues that passion often follows mastery and that developing valuable skills and expertise is essential for creating work you love. Newport presents four rules: Don't follow your passion, Be so good they can't ignore you, Turn down a promotion, and Think small, act big. He supports his arguments with case studies from various professionals who have found satisfaction in their careers through hard work and skill development.

This book, written by former FBI hostage negotiator Chris Voss and co-author Tahl Raz, provides a masterclass in influencing others through negotiation. It distills the Voss method, revealing skills such as establishing rapport, creating trust with tactical empathy, and transforming conflict into collaboration. The book is filled with real-life examples from Voss's career, illustrating how these techniques can be applied in both professional and personal life to achieve goals and defuse potential crises.