Intro

Why is content marketing broken—and what no‑bull strategies will actually drive results today?You can’t avoid the truth bombs in this episode with Brendan Hufford, founder of Growth Sprints, as he breaks down where most content marketing is going wrong and how teams can cut through by naming the right problem, building around their content IP, and investing in strategies that might seem counterintuitive.He also explores why SEO tactics are falling flat (and why that’s not necessarily a bad thing), and how to break out of the “checkbox marketing” trap that’s costing your business time, money, and momentum.