The Marketing Book Podcast

490 Inside The Black Box by Bob Hoffman

May 31, 2024
Bob Hoffman, author of 'Inside The Black Box: How Marketers Waste Billions in Online Advertising', discusses the dark side of digital advertising including ad fraud, unreliable data, and lack of transparency. He highlights the inefficiencies and complexities of programmatic advertising, shedding light on the massive financial losses faced by advertisers due to deceptive practices and hidden middleman fees.
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