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490 Inside The Black Box by Bob Hoffman

The Marketing Book Podcast

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The Dark Truth of Online Advertising

Exploring the murky world of online advertising, the chapter exposes the inefficiencies, fraud, and incompetence prevalent in the digital advertising ecosystem. From misleading metrics to misplaced billions in ad bids, the discussion sheds light on the challenges faced by marketers and the lack of accountability in the industry. Emphasizing the importance of skepticism and transparency, it advocates for caution and direct purchases from reputable sources over programmatic systems.

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