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490 Inside The Black Box by Bob Hoffman

The Marketing Book Podcast

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Unpacking the Epidemic of Ad Fraud in Online Advertising

The chapter discusses the rampant issues of ad fraud in online advertising, shedding light on fraudulent activities like page refreshing, ad stacking, and hidden ads by publishers. It highlights the challenges faced by programmatic advertisers due to low viewability of online ads and the dominance of big tech companies. The conversation delves into the profitability and low risks associated with ad fraud, pointing out the alarming rise of this criminal activity globally.

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