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490 Inside The Black Box by Bob Hoffman

The Marketing Book Podcast

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The Dark Side of Online Advertising

Exploring the deceitful practices and financial wastage in digital advertising, this chapter sheds light on issues like ad fraud, unreliable data, and the lack of transparency. It reveals how advertisers are losing billions of dollars to middlemen, fraud, and non-viewable ads, leading to a minimal advantage despite the hefty expenses. The chapter also underscores the low percentage of ads actually seen by real people, pointing towards the inefficiencies and complexities of programmatic advertising.

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