Maximum Lawyer Why Traditional Lawyer Marketing Is Dying – The New Strategy You MUST Use (w/ Justin Berry)
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Jan 14, 2025 Justin Berry, a media and marketing expert known for his work with Ryan Pineda, shares insights on adapting to the media evolution for legal professionals. He explores how traditional advertising methods are losing ground to social media, which fosters genuine audience connections and trust. Berry suggests creating engaging content tailored to specific audiences and leveraging automation for client interaction. He emphasizes the importance of authenticity and consistent branding in building client relationships, making effective use of video content a key strategy for lawyers.
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Trust Building in Media
- Billboards can grab attention, but they lack the trust-building aspect of newer media.
- New media like podcasts allow for deeper engagement and trust-building over time.
Rogan Interviews vs. Traditional Media
- Justin Berry contrasts Joe Rogan's interviews with Trump and JD Vance with traditional media appearances by Kamala Harris.
- The Rogan interviews allowed for more authenticity and human connection, unlike Harris's structured, talking-point approach.
Rise of Personalities
- Justin Berry observes a shift from celebrity endorsements to influencer marketing and now toward engaging personalities.
- Personalities, like streamers, foster more direct engagement and build stronger connections with their audience.