Justin Berry, a media and marketing expert known for his work with Ryan Pineda, shares insights on adapting to the media evolution for legal professionals. He explores how traditional advertising methods are losing ground to social media, which fosters genuine audience connections and trust. Berry suggests creating engaging content tailored to specific audiences and leveraging automation for client interaction. He emphasizes the importance of authenticity and consistent branding in building client relationships, making effective use of video content a key strategy for lawyers.