Watch the YouTube version of this episode HERE
Are you a lawyer who is trying to improve their social media presence? In this episode of the Maximum Lawyer podcast, Tyson speaks with Justin Berry, a media and marketing expert about the evolution of media from legacy to new media and its impact on advertising, particularly for lawyers.
Media, both old and new can be used as an advantage for lawyers as a way to gain traction and clients. A lot of lawyers still use old legacy media, like billboards and tv adverts. In today’s world, this media doesn’t work as well, as new legacy media, including social media, has changed the game when it comes to advertising services.
Old legacy media does not allow for potential clients to trust you or have the chance to build trust. Social media can help lawyers interact with audiences over many months or years, which can allow people to trust the information you are putting out there.
Creating engaging content as a lawyer can be challenging, but Justin provides some strategies that can be used to make it successful. One strategy is to think about who your audience is and what content they are watching on a daily basis. With this, you can create content around the audience’s interest so the algorithm will send them your videos. Another strategy is splitting your content throughout the week that targets different audiences. For example, if you want to create 4 videos a week, dedicate 2 videos to attorneys and 2 videos to the average client. This way you are connecting with colleagues and potential clients at the same time.
Listen in to learn more!
- 04:32 Authenticity in Media
- 18:14 Valuing Yourself
- 20:06 Hiring Insights
- 24:15 Bad Hires and Character Flaws
- 27:06 Quick to Fire, Slow to Hire
- 29:45 Identifying Trends in Media
- 38:15 Team Collaboration in Content Creation
- 41:17 Content Management Importance
- 01:15:45 Identifying Audience Interests
Connect with Justin:
Tune in to today’s episode and checkout the full show notes here.
