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The Marchitect

S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.

Sep 28, 2023
Robert Kaminski and Anthony Pierri of Fletch PMM discuss the importance of building trust and credibility through genuine interest and expertise. They provide valuable tips on positioning and messaging, emphasizing the need for customized messaging based on target segments. They also highlight the shift from leading with benefits to leading with capabilities in marketing.
48:28

Podcast summary created with Snipd AI

Quick takeaways

  • Leading with the capability or solution to the target audience's problem is more effective than leading with generic benefits.
  • Building trust and credibility involves understanding the target audience's situation and industry trends.

Deep dives

Focus on Specific Problems: Explaining the Product

When explaining a product or solution, it is important to focus on specific problems that the target audience faces. By addressing their pain points and challenges, you can establish a connection and build trust. Leading with the capability or the solution to their problem is often more effective than leading with generic benefits. By highlighting how your product can solve their unique issues, you can differentiate yourself from competitors and provide value.

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