Does your product marketing lead with value? And how is that hurting your brand?

Imagine if you led with capability. Enter Robert Kaminski and Anthony Pierri, Partners at Fletch PMM, who specialize in positioning and website messaging for early-stage startups.

They sit down with our host, Rowan Noronha, to delve into the importance of building a bridge between your product and potential customers. They share their experiences building trust and credibility through genuine interest and expertise by walking through their proprietary messaging and positioning strategy. (This is free stuff, folks!)

Positioning and messaging are key elements of product marketing, and Robert and Anthony provide valuable tips on approaching them effectively. Whether you're a seed or Series A company with multiple target segments or a mature market with fierce competition, they've got messaging and positioning tips to apply today.

In this episode, you’ll learn:

• Positioning isn’t just one document—it matures and expands as your company does.
• Why shared language is critical to building, growing, and assessing your product marketing strategy and execution.
• Leading with capability instead of value is more impactful when marketing your early-stage startup products.

Jump into the conversation:

(4:35-5:01) The importance of positioning during company growth

(8:45-11:00) Shared language in product marketing

(15:57-16:30) Messaging strategy for early-stage startups

Join us as we explore the eight elements of messaging and positioning strategy, and learn how to use different types of anchors to attract customers. From problem-solving to showcasing unique features and promising significant benefits, Robert and Anthony will guide you in creating compelling content.

Resources:

Check out their slides here: https://listen.casted.us/public/74/The-Marchitect-95ffab0b/164d988d/share/ba8485d3

Fletch PMM: https://www.fletchpmm.com/

Connect with Robert: https://www.linkedin.com/in/heyrobk/

Connect with Anthony: https://www.linkedin.com/in/anthonypierri/

Connect with Rowan: https://www.linkedin.com/in/rowan-noronha/

Product Marketing Community: https://www.productmarketingcommunity.co/

Presented by Pavillion https://www.joinpavilion.com/

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Produced by Share Your Genius https://www.shareyourgenius.com/