The Marchitect cover image

S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.

The Marchitect

CHAPTER

Positioning and Messaging

The speakers discuss the concepts of positioning and messaging in product marketing, emphasizing the need for customized messaging based on target segments. They highlight the challenges faced by tech-oriented CEOs in explaining their products and the key elements for understanding the market segment and the product. They also discuss the shift from leading with benefits to leading with capabilities in marketing.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner