Marketing Speak® 526. Curate Your Google Presence with Stephan Spencer
5 snips
Nov 5, 2025 
In this crossover discussion, guest Kara Golden, an entrepreneur and podcast host, interviews Stephan Spencer, a seasoned SEO expert. They dive into the importance of personal branding for CEOs, revealing why individuals often outrank established brands online. Stephan shares insights on strategic SEO, the significance of a personal website, and the impact of AI on the business landscape. They also explore effective keyword strategies and how to leverage social content for maximum reach. Tune in for invaluable tips on curating your online presence!
AI Snips
Chapters
Books
Transcript
Episode notes
Search Results Are Your First Impression
- SEO curates your first impression before visitors reach your site and shapes trust.
- Stephan Spencer urges treating brand SERPs as a curated narrative you can influence.
Push Negative Results Off Page One
- Push negative results off page one by creating and promoting positive content that outranks them.
- Focus on strategic positioning, not only tactical fixes like tags or links.
Indirect Competitors Often Outsmart Direct Ones
- Indirect competitors (publishers, affiliates, MFA sites) often outrank direct competitors in Google.
- Reverse-engineer those indirect competitors to discover high-value keyword opportunities.
