Most CEOs and entrepreneurs are neglecting their most important asset: their personal brand.

Kara Goldin (founder of Hint Water) asked me a great question on her show: "How does SEO vary for a brand versus an individual?" My answer surprised her—and it might surprise you too.

In this special crossover episode on Marketing Speak, I explain why most business leaders focus exclusively on their company's brand while ignoring their own. The problem? Your personal brand is the only one you take with you throughout your career. Companies come and go, but your name is forever.

What we covered:

→ Why content publishers often outrank established industry brands (and what to learn from them)

→ How to identify indirect competitors with superior SEO knowledge

→ The SparkToro tool that reveals exactly which hashtags your audience is using

→ Why your personal website matters more than just having an "About the Founder" page

Based on my work with major brands over three decades, I share proven strategies to ensure everything on page one—for both your personal name AND your company—either supports your narrative or gets pushed off entirely.

This isn't about gaming the system. It's about strategic positioning that builds lasting digital authority. Tune in!

The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/526.

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